Menu

Privacy Policy

Last Updated: March 2026

Please note: I value your trust. I use cookies to keep my website running smoothly, manage my community needs, and MailPoet to send you my letters. I never sell your data and I don’t use it to train AI.

1. Introduction

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit cassiewilkins.com (the “Site”) or engage with my professional services, including The Lemonade Factory membership, digital courses, and masterminds. I am committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the General Data Protection Regulation (GDPR). For the purposes of data protection law, Cassie Wilkins is the Data Controller.

2. Legal Basis for Processing

I process personal data only when there is a clear legal basis to do so:

  • Consent: For newsletter subscriptions (Making Lemonade) and marketing communications.
  • Contractual Necessity: To perform services and deliver products you have purchased. This includes mentoring sessions, workshops, masterminds, digital course delivery, and ongoing membership access to The Lemonade Factory.
  • Legal Obligation: Where required by law (e.g., maintaining tax and accounting records for the ATO).
  • Legitimate Interests: For website security, fraud prevention, and site optimization.

3. Types of Data Collected

  • Identity and Contact Data: Names, email addresses, and phone numbers.
  • Account and Profile Data: For members and students, I collect usernames, encrypted passwords, and profile preferences.
  • Consent Records: When you interact with our cookie banner or sign up for a newsletter, we store a record of your consent (including your IP address and the timestamp) to comply with legal auditing requirements. This data is stored securely within our WordPress database.
  • Transaction Data: Details about payments to and from you (processed via Stripe/PayPal) and details of products and services you have purchased from me.
  • Professional Records and User Content: Confidential notes related to mentoring, as well as comments, forum posts, or shared stories you contribute within protected community areas or course platforms.
  • Technical Data: IP addresses, browser types, and cookie identifiers collected via SiteGround and analytical tools. We utilize Google Consent Mode to ensure that your tracking preferences are respected and passed accurately to our analytics providers.
  • Media: Any images uploaded to the Site should exclude embedded location data (EXIF GPS).

4. Data Security and AI Policy

  • Security Measures: I have implemented appropriate technical and organisational security measures to protect your personal data and account credentials from unauthorised access.
  • Generative AI Disclosure: I do not use any personal information, session notes, recordings, user-generated community content, or creative work provided by clients to train Large Language Models (LLMs) or other Generative AI tools. Client data is strictly excluded from machine learning processes.

5. Third-Party Disclosures and International Transfers

I do not sell or rent your personal data. I share data only with trusted third-party service providers (e.g., Stripe, PayPal, MailPoet, Zoom, Google Meet, WhatsApp, SiteGround, and my membership management software) as necessary to provide my services.

  • International Transfers: For residents of the UK and EU, I ensure that transfers to countries outside the EEA/UK are protected by Standard Contractual Clauses (SCCs) or equivalent legal safeguards.

6. Cookies

This Site uses cookies to manage user sessions, keep you logged into the membership area, and enhance user experience. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of the Site may become inaccessible or not function properly. Please refer to our cookies policy for more information.

7. Your Legal Rights

Under applicable law, you have the right to:

  • Access and Correction: Request a copy of your data or correction of inaccuracies.
  • Erasure: Request the deletion of your personal data (the “Right to be Forgotten”).
  • Object to Processing: You have the absolute right to object to the processing of your data for direct marketing purposes.
  • Data Portability: Request the transfer of your data to another provider.
  • Withdraw Consent: Withdraw your consent at any time where I am relying on consent to process your data.
  • Complaints: Lodge a complaint with a supervisory authority (e.g., the OAIC in Australia or the ICO in the UK).

8. Contact Information

For enquiries regarding your data, to exercise your legal rights, or to request our full physical mailing address for legal correspondence, please contact:

Data Controller: Cassie Wilkins (ABN: 33 830 256 766)
Business Location: Herne Hill, Western Australia, 6056
Email: cassie@cassiewilkins.com
Website: cassiewilkins.com