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About Me

Hi, I’m Cassie!

I’m a professional writer, creative mentor, dreamer, photographer, and wanderer – although I’m trying my hand at the settled life, for now.

After spending nearly seven years on the road, in 2019, I flipped a coin and ended up in Australia, where a series of unexpected events led me to hang up my backpack – for a while at least.

I’m leaning into it, although the big wide world still calls to me. So instead, I’ve been feeding my thirsty soul with planning other people’s trips and writing; channeling all my curiosity into articles, essays, creative mentoring, and workshops designed to help others write – and fall in love – with their stories.

I’m also a long-distance carer for my mother who has Alzheimer’s. There are a million things I could say about it, but for now, I’ll sum it up as both the biggest challenge and biggest privilege of my life.


My Story

A born wanderer, I worked as an adventure travel agent before packing it all up for the trip of a lifetime, spending nearly seven years slowly exploring the planet as a travel writer and trip planner.

Now, I live between the bush, the beach, and the red dirt of the Western Australian outback, and have swapped backpacking for camping adventures under the stars and road-tripping around the ancient landscapes of one of the world’s last frontiers.


My Adventures

I first fell in love with travelling after going on my first trip overseas to France when I was just five years old. Growing up in the UK, I was fortunate enough to be close to mainland Europe and after that first trip, tried to spend as much time abroad as I could.

I dedicated myself to learning languages at school so I could go on trips to stay with local families – including an equal parts illuminating and challenging trip to Japan when I was 15 – and even spent my summers hitchhiking across the continent.

Then, when I was 18, I went on a trip to China, accidentally ended up travelling solo, and fell head-over-heels in love with it. Ever since, I’ve tried to balance my appreciation for solo travel with my desire to share all the wonders of this incredible world with my favourite people, which ultimately sparked my journey into trip planning and professional travel writing.


How I went from travel agent to creative entrepreneur

I’ve been a writer for as long as I’ve been able to hold a pencil (and a storyteller long before that). Yet, although I wrote stories at school, kept a journal, and had to write a lot of essays at university, it wasn’t until I started work as a round-the-world travel agent that I actually realised I could actually take my love of words and turn it into a creative career.

As one of the few people in the company who much preferred writing emails and connecting with customers online rather than talking on the phone, I became a top email converter – and the seeds for a career as a travel writer were sown.

Soon after, I left the travel agency – and the UK – and headed out into the big wide world with a one-way ticket and a small amount of savings. After things went pear-shaped and I was robbed, I found myself on a beach in Cambodia, with next to no money and nothing to lose.

So, after trying my hand at graphic design and not really getting anywhere, I signed up for an account on Upwork and started writing articles for $5 (-20% commission). While those first few articles barely covered a meal – let alone my rent – it was the leg-up I needed to get started.

From there, my little online writing business grew, and over the next few years, I had articles published by World Nomads, Passion Passport, The Culture Trip, Fodor’s Travel, worked with tourism boards around the world, and planned hundreds of trips – both for myself and others.


The evolution of my creative business journey

After moving to Australia in 2019 and facing some more personal crises, including my mum’s diagnosis with young-onset Alzheimer’s, I decided to branch out into more personal writing as well as more local travel writing. I have since had articles published in Insider, Frankie Magazine, Australian Traveller, and more.

Yet, while travel writing is where my writing journey began, I also really enjoy the creative freedom that comes with writing more personal essays and articles, like those I publish on my weekly Substack.

I’ve also found this type of writing to be really cathartic and healing while navigating tough times in my life – including said Alzheimer’s diagnosis, being stuck on the other side of the world from my family, losing my grandmother, and trying to put down roots in a new country.

It’s also this work – and all these realisations – that have led me to start running creative writing workshops in Perth and online and in-person mentoring programs.

After years of finding questions from wannabe travel writers and creatives in my inbox, it’s been super rewarding to put all my skills into mentoring programs and workshops designed to help others grow their creative practices and businesses.


To find out more about me, check out my Substack, Making Lemonade, where I post personal essays each week. Alternatively, click here to find out more about my creative mentoring programs, workshops, trip planning, and other insights on how you can work with me, or send me a message.